Monday

Monday

The first seminar I went to was a showcase on three very successful independent agencies.  Mike Sheetal of Ultra Super New has an agency in Japan and has very efficiently integrated Japanese culture into his advertising strategies.  Though he was Australian born, he carefully considered what Japenese culture values.  I feel like this was one of the most impressive displays of creativity.  Sheetal focused on the pop culture aspect and created an animated commercial to promote the product.  I think many advertisers try to bring their views from their country of origin to a new country, which proves to be offensive and ineffective to the country.   I also saw a presentation that explained why Hemingway, Michelangelo, and Dickens each had crucial talents to collectively create a perfect ad agency.  Hemingway obviously had a way of efficiently using words.  A quote was used in the presentation:  “I know all the big words… I just choose to use the simple ones”.  I think they used Hemingway as a model for an ideal copywriter for good reasons.   I find many ads are too wordy and hard to read in the “10 seconds audience attention span”. Though the words can and will be the “hook” for many ads, I think the visuals are the most important part. This presentation did give me some background into how ads are made, because I really had no idea what went into making a successful advertisement. It did however, get me thinking as to all the parts that go into an advertisement and all the individual talents that were required to complete a profitable ad.  I am most interested in creating a persuasive and visually enticing ad and I was disappointed that they did not go into more depth but I found the entire presentation to be rather lacking in sufficient information.